Leading the way to simplicity and clarity.
Product experience & UX design.
I’m Andy Rench, an experienced product and design leader. I have a demonstrated history of successfully bringing digital product ideas to life through human-centered design, user experience testing, experience strategy, and design team management. I am a champion of design process, helping organizations create great digital products and experiences based on data with measurable outcomes.
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Over the years a few themes have stuck with me. A focus on solving human problems, the importance of process, and a dedication to research-based insight all stand out. But also is the need to stay curious: curious about human problems and business problems, curious about finding better ways to work as a team, and curious about new methods for bringing UX clarity to a project.
Understanding and solving human problems is the core of my approach as a designer and leader of design process.
Research & Testing
Personal opinions should not drive design decisions. My process centers around iterative testing tied to measurable actions.
In addition to my design approach, I have developed a foundation of basic tenants. As a leader in design I am a vocal champion of design process, I pride myself as a mentor and dependable people-manager, and I never marginalize equity concerns in design.
Establishing, driving and articulating a design vision to stakeholders, engineering, product managers, and direct reports.
As designers we are human beings first and have a responsibility to make sure the work we put into the world excludes no one.
Below are a handful of case studies from recent projects.