The hat trick of product, UX, and visual design.

Who says you can’t have it all? Meet Andy, a designer with 15+ years of experience in product, UX, and visual design, crafting human-centered experiences in healthcare, e-commerce, and EdTech. I love getting my hands dirty with 0-to-1 projects, building and leading teams while staying in the trenches solving complex problems.

The hat trick of product, UX, and visual design.

Who says you can’t have it all? Meet Andy, a designer with 15+ years of experience in product, UX, and visual design, crafting human-centered experiences in healthcare, sales intelligence, and EdTech. I thrive in 0-to-1 projects, solving complex problems and mentoring the next wave of designers.

Work

Designing a health tech marketplace

AVIA Marketplace is the most efficient place to search and select the right digital health solutions.

See case study

Designing Arthriving by Aleve to support arthritis patients

Empowering arthritis sufferers with accessible, user-friendly design.

See case study

Streamlining the buy flow for U.S. Cellular

Reducing drop-offs and simplifying the checkout process for a leading telecom company.

See case study

Designing a visual brand for Northwestern University

EDI is a graduate program in equity-centered, human-centered design innovation.

See case study

Designing health tech vendor onboarding with gamification

Vendors needed an incentive to complete their profiles on AVIA Marketplace.

See case study

Building a custom design system for a marketplace platform

Custom design system based on Google’s Material design that was built in Figma and has Storybook integration.

See case study

Designing a project based learning platform for design students

Loft Guides is a tool to help teams improve design process, enabling them to author or remix a library of guides and custom goals.

See case study

Designing a conversational AI app

Hugo from AVIA is an LLM conversational AI application, well-versed in healthcare insights.

See case study

Branding for a leading university’s design department

Northwestern’s school of Engineering Design Innovation brand update.
See case study

Additional work samples available upon request. Get in touch

Leadership

I’ve mentored over 50 designers on ADPList, totaling more than 1,000 minutes. I’ve also built and led design teams multiple times, helping designers grow their skills and gain confidence in their work.

50+ mentorship sessions

1,000+ mentorship minutes

Built and led teams 3x

testimonials
"Andy is that rare leader who's just as comfortable guiding strategy as he is rolling up his sleeves to do the work himself. Through extensive user research and testing, he consistently uncovered what users truly needed, working seamlessly with product and engineering teams to bring those solutions to life. Not only did he keep his team ahead of the curve with new technology like AI, but he was also an incredible mentor who brought out the best in everyone around him."
Zak Randall
VP of Product & AI, AVIA
"I had the pleasure of working alongside Andy for 5 years when he served as Head of Design, and I led Product at our B2B2C SaaS company in the healthcare technology space. Andy was instrumental in fostering a genuinely user-centered design culture throughout our organization. His collaborative approach with both Product and Engineering teams helped us consistently deliver intuitive solutions that resonated with healthcare buyers and sellers. Beyond his design expertise, Andy's ability to build bridges between teams and champion the user's voice in every decision made him an invaluable leader. I highly recommend Andy to any organization seeking a design leader who can drive cultural transformation while delivering exceptional results."
Eric Flyckt
Chief Product Officer Chief Product Officer, The WiTT Group
"I hired Andy not long after I landed at Zoro to build the company’s first UX team. Andy joined me as Zoro’s first UX contractor and we worked closely together on a high-priority, high-profile project to improve the checkout experience for customers on Zoro.com. Andy and I worked back and forth on wireframes and user flows and he helped me define functional requirements and address technical feasibility challenges with the project’s technical architect and engineers. It was easy to collaborate with Andy – he’s a clear communicator, asks smart questions, and is a patient, respectful teacher and UX evangelist. His work was always thoughtful and thorough, with respect for details and high bar for quality. Andy’s contributions significantly reduced error rates in checkout and average checkout time and helped drive higher conversion rates overall. The team loved working with him and the experience resulted in better integration of user-centered design practices into Zoro’s software development process. When you hire Andy, you can be confident that he’ll deliver."
Matthew Deming
Independent Design Consultant | Product Advisor
About

👋 Hey there! I’m Andy, a product and UX designer with 15+ years of experience creating user experiences that are intuitive and visually engaging.

I’ve worked across industries like healthcare, EdTech, and retail, but one of the highlights has been mentoring over 50 designers worldwide through programs like ADPList. Helping shape the next generation of design talent has been one of the most rewarding parts of my career.

When I’m not deep in a design project, you’ll probably find me strumming a guitar or hunting for new music. I’m also that person who weirdly enjoys long runs.

Whether you want to chat design, swap playlists, or share running tips, drop me a line. Let’s connect!

Contact Andy
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